The UPI Difference

Why choose UPI?

United Pacific Industries (UPI) is a leading Australian health company with a strong track record of growth.

Specialising in the distribution and marketing of a wide range of health and wellness products throughout pharmacy, allied health, sports medicine and grocery channels.

Our values and agile approach make us the strategic partner of choice for many brands looking to expand within the Australian marketplace.

Our Core Pillars

Innovation Organisation

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Grow and diversify our product portfolio (value proposition) to boost our capacity to operate and build capability for the future.

Collaboration and Connection

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Expand our supply chain and distribution profile to deliver sustainable incremental growth and manage risk.

Commercial Preparedness

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Invest in strategy, people, and infrastructure to maintain best-practice organisational and operational excellence.

Financial Sustainability

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Deliver a consistent growth financial return for all stakeholders.

Our Key Values

Individually our values may seem obvious. But put them together and our unique company culture is born. Our values are part of who we are, what we stand for and how we act.


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Ask questions, innovate and continuously improve.


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Be humble and respectful and learn to understand other people’s positions.


Learn, share, support and engage.


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Committed to ethical conduct in our dealings and value the trust and respect that this builds with our team, our customers, and our stakeholders.


Consistently honouring and delivering on our commitments of performance and excellence.

Want to work with us? Let’s have a chat!

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